Author had deeply analyzed categoial definition as “strategy”, and formed a new variant; some clearence took place in “market structure” statement; a proved system of outer factors influece over internal organizational aspects was built; a classification of external forces was structured.
As a result of functional diagnostics, there were outlined speculiarities in product-organization structue development in publishing and printing companies activities, some clear specifications in marketing and investment strategies, differences in effectivness, consequently, argued basic strategical management alterations.
A principle scheme of dicision reach is strategical aspects was elaborated, taking into account mutual connectedness between external and internal factors, that stipulate structure transformation in organization and in it’s enviroment.
Key terms: strategy, management, product-organization structure, investment stretegy, industrial organization, vertical-integrated structure, organization structure, organization development, publishing and printing companies.
Підписано до друку 25.12.06. Формат 60х90/16
Папір офсетний. Гарнітура Times New Roman.
Обл.-вид. арк. 1,3. Тираж 120 прим. Зам №
Видання надруковано з оригінал-макета, підготовленого
Видавництвом Європейського університету.
03115, Україна, Київ-115, вул. Депутатська 15/17.
Реєстраційне свідоцтво ДК №603 від 19.09.2001р.